Audience Profile

 

Double Spread Analysis

The title of the spread is Legenderry, which is a play on words with the word legendary replacing -dary with the location which is, Derry. The dominant photo of the bridge is leading readers towards the page. Within each photo, there is a caption stating what is the place being photographed. The indication allows those reading planning to travel to go to these locations an idea of what their names are. There is a big W next to the main article to indicate the start. The text is wrap around the circled picture to allow an easier guidance to reading.

The photos are organized based on the topic being described in the text. The sub headings within the article matches the blues in the picture to carry a sense of them throughout the page. The captions for the photos also are in blue and it states the location and what precaution they're regarding to COVID. The text is laid out in rows to make it easier to read and make it look more appealing than a big clumped paragraph.

The text have lines between them to make it accessible to reading and more organized. All of the photos and advertisement have warm colors and gradient in them to make a theme across the spread. The large bold A indicates the start of the editor's note and they used bold to have a sense of power and authority in the editor's note. Although there is other words in the spread in bold, it is more welcoming and relaxing by the font. 

 

Table of Content Analysis

 

On the left side of page, we see the front cover image again which reveals the name of the area, which is Giant's Causeway. Under the image, it is credits of who contributed to the magazine, which includes editors and the studio. It is then divided by a line to separate the table of contents and the credits. For the cover story, they took a picture of the location and inserted in the spread to draw in the readers. Next to it, they inserted a caption for readers to get into and read the cover story of Derry. Underneath the photo, there will be other highlighted stories and images. The image have the number 8 in the background to  indicate that the image is related to the article on page 8 of the magazine. The 8 guides he reader into the description of The Wren Boys, and if interested will turn to that page. When highlighting a caption, title, or credit, they use a purple color to match with the cover image of the magazine to carry out the theme. The number 8 didn't use purple, so it is able to fit with the black and white image it was used on.

The main photo dominates the content design as if we are getting into the 'water' (water meaning magazine). The surfer's bright surfboard contrast the cool blues of the ocean to show emotions of excitement and hype. The photo is credited at the bottom right with describing when and where the photo was taken and who took it alongside with a quote. The bottom left of the spread is the cover itself and the caption alongside it which describes what is happening in the photo and information on where you can read more about the photo within in the magazine. At the top right, it is the name of the magazine in black with features under it, it indicates the name of the magazine and that this is the table of contents for the magazine. The colors for the page numbers matches the colors of the top part of the wave. They chose this color to reflect the fact that this is a taste of the pages inside, if you dive deeper, there is more to see. The rest of the text is in white for easier eligibility between the blue waves and the text.

The main image is related to the article since it can be found at a local restaurant in Maine, which is shown in the caption. They took a picture of the food with a blue background to make it stand out more die to the contrast of color. On the left, the table of contents is laid over some part of the image and is organized neatly by having main stories being shown with the title and a short description of each one. Under the plus is extra content that the editors put that relates to frequent Downeast's readers. The indicator of this page being a table of contents page is the words Departments and underneath is the issue date. When describing each important article in the magazine, each story title correlates with the same font as Departments to grab the attention of readers. Within each title's description, some words are bolded to highlight keywords that attracts tourists to read the article. The color of the page numbers are orange to contrast the blue that was used.

 

Cover analysis

 

For travel magazines relating to a beach, it usually have a photo of the shoreline with a sunset to draw the audience in to see the natural beauty of the shoreline and conveys to the audience that you can be here as well, if you read inside. The mast head is front and center and usually have the country or the region's name to allowed readers to be aware that this is where the picture is taken from. The cover used white, green, and orange text and text boxes as a way to contrast from the image itself to allow for easy reading, but they chose these specific colors because those colors are used in the Irish flag to relate to where the location is. The placement of cover lines are placed based on the image. For example, 'Ireland is waiting,' is placed based on the ocean view with Ireland is being placed exactly on the shoreline as to guiding the reader's eyes towards the cover lines. Waiting and the cover lines are placed within in the water as a way to show this is what is in Ireland. For the cover line relating to 'Through the Lens,' it is placed in the sky part of the image because we usually look up into the sky to tell the time, and what the cover line entail is the history of Ireland through time. 

The masthead is front and center to state where the image was taken from, but this time it's a regional area rather than a country. In order to know exactly where the image is from, we look at the cover line on top of the masthead, which reads 'Meet Maine's 677 Spiders,' and we now know this is from Maine. The cover line is in the water for an easier guide to reading them, since the main focus of the cover is the water. The shoreline is targeted as a way for some people to notice. For example, frequent readers that enter in the contest are more interested in the cover line on the shore, and the bar code is more focused on those who are buying it and those who need to scan. The text color is mostly relating to the shore's white and the water's blue but reader in pink contrasts the colors in order to draw the attention into the cover line. The text font is more luxurious for the masthead. The rest of the text on the page is bold and in caps to catch the attention of the reader by their appearance.

The masthead is located at the top of the cover in the middle and it shows this photo is from Maui. This is backed up by the cover line on top of it saying, win a dream trip to Maui. No Ka 'Oi under Maui is translated as 'Simply the Best' in English, to allow audience to learn and be interested in Maui's culture. The cover lines are aligned as if they too are riding the waves with the surfer on the cover. The decision was made because the main cover line which is on top of the wave, is talking about the surfer's point-of-view when riding Maui's famous waves. The other cover lines are not related to surfing, but if the designer arranged it as if it was a wave it will be easier to read and understand the cover more visually. The text colors show a white, yellow, and orange. It used white for eligibility to read, but yellow and orange gives a warm and sunny vibe suggesting Maui is warm and relaxing to be to draw the readers in from the contrasting beauty blue. The text font is all in bold to allow readers to read, Jaws have a more playfulness to it to draw in readers that are particularly interested in the original movie.

Travel Magazine

 1. Travel Magazine 

2.

Advertisements/Article Types: The advertisements being done for the above magazine are a mix of well-known places and not-so-common area spots such as Morocco. This allowed for new and frequent travelers to discover and learn more about areas they never seen before. The above magazine have Budget on its title and advertisements relating to the countries have to do with spending money at a low cost but still getting the full treatment to the areas being advertised.

Model/Celebrity: Usually no celebrity is shown when relating to a travel magazine, but well-known names who just came back from a vacation could potentially be featured in these magazine to not only share their experience of travel, but to garner attention from the general public. A model of someone from a featured vacation spot are more likely to be featured. For example, if the magazine is talking about traveling to Mexico during celebrations of the Day of the Dead, they will add people. who do celebrate it on their cover while wearing or using traditional Day of the Dead items. 

3. Genre Conventions: Production Techniques

Layout: In travel magazines, they will state the brand of magazine in the masthead, which is the very top of the magazine cover. Then under it, will be the main headline. For travel magazine, the location of the main image used on the cover, will be stated as the first word in the main headline section, to tell readers in case they don't read, the location of the photo. The taglines and puffs are also on the covers on travel magazines, but they highlight other locations of the world rather than the same location as the photo. This allows the reader to acknowledge that the magazine inside will tell lots more vacation spots rather than one location. The date is used to show what date the magazine have been issued and the barcode is used for marketing purposes so it allows readers to purchased the magazine.

Colors: Depending on the photo, it controls what colors the magazine will have. For example, in the above picture it shows the ocean plus land and in turn it made the main headline the same blue as the ocean, while the yellow for the taglines represent the land, but a brighter yellow was used in order to capture the audience with the bright colors.

4. Institutional Conventions: How is it Marketed?

The magazine could be for all ages, but it primarily targets young adults and adults who just need a vacation. It could be primarily young adults and adults because there may be an article on luxurious wine drinking in Italy or a dangerous adventure in Australia that is only intended for 18+ people. It could as well target kids as an audience, but having magazine articles/stories they may be interested in such as a local Zoo or Walt Disney World in Orlando. The magazine are marketed through monthly subscriptions that people can subscribed too or being sell at bookstores and supermarkets.

5. Sample 1

Wanderlust is one of the many travel magazine out on the market. The main image of a location in Japan captures the viewers by using the aesthetic of the trees, the sky, and Mount. Fiji in the background, which all brought together an extremely beautiful photo and draws people into visiting Japan.The article's taglines talks about other locations that isn't related to the photo, so it allows people who do read the magazine the opportunity to learn more location to visit rather than just one.

6. Sample 2                 

Affluent Traveler is another type of travel magazine on the market. The main image, which is a wide shot, shows a location in Dubai and someone facing towards the building. This allows the viewers to get an idea on how big the building. For their taglines, they as well have a play on words relating to the location by using the same letter for describing a city of location such as Dazzling Dubai and Natural New Zealand. The play on words allows the reader to have an understanding on a location while looking through the cover.

7. Other Samples

8. Representation

The representation a travel magazine is to show the audience a quick glance at a location, usually using beautiful photos. They could represent a location negatively by misleading their viewers into thinking the whole country is beautiful and aren't struggling, for example for India, they used a photo of glorious Dubai, but the rest of the country is struggling making meet ends with food, water, and housing. They also can represent a place positively by showing these beautiful photos. Florida's main source of income is tourism. Whether the photo is from Disney, the beach, or the Everglades, the tourists will find it all so beautiful if the photos are aesthetically pleasing and will make plans to travel to "Sunny" Florida.

9. Works cited

https://www.magazineheaven.com/travel/affluent-traveler-us.html

https://www.magzter.com/GB/Wanderlust-Publications-Ltd/Wanderlust-Travel-Magazine/Travel/313457

https://newsandtech.com/news/afar-rides-high-in-sea-of-travel-magazines/article_8c3bdb40-3355-11e2-864b-001a4bcf887a.html

https://medium.com/@rajkumarrr/3-of-the-best-travel-magazines-view-traveling-3a2f86d8856a

https://www.pinterest.com/pin/329114685241598160/

https://mygreecetravelblog.com/2018/06/25/greece-guides-featured-in-june-travel-mags-from-uk-usa/

https://pocketmags.com/us/luxury-travel-magazine/spring-2018

https://www.forbes.com/sites/rogersands/2020/03/26/travel-magazines-fill-the-void-of-the-real-deal/?sh=46170bedbcf7